When can I use another company's logo on my website?

Using another company's logo on your website without permission can potentially infringe on their intellectual property rights. Generally, it is best to obtain explicit written permission from the company before using their logo. However, there are some situations where the use of a company's logo may be considered fair use or fall under other legal exceptions.

 Here are a few scenarios where you might be able to use another company's logo:

  • Nominative Use: If you need to refer to or identify a specific company, its products, or services, you may use their logo to accurately represent that company. This is known as "nominative use" and is generally considered acceptable as long as you are not misrepresenting or diluting their brand;
  • Parody or Commentary: If you are using the logo in a satirical or humorous context to comment on or criticize the company, it may be considered fair use. However, the use should be transformative and not mislead or confuse viewers;
  • News Reporting or Journalism: When reporting news or providing journalistic content, the use of a company's logo may be permissible if it is necessary for accurate reporting and does not imply endorsement or sponsorship;
  • Licensed Use: If you have obtained a license or permission from the company to use their logo, you can do so within the scope of the agreement.

It's important to note that the rules surrounding logo usage can vary by country, and the specific circumstances of your use may impact its legality.

To ensure compliance with intellectual property laws, it is advisable to seek professional legal advice, and ask the intellectual property owner and gain written consent to use their logo in your intended use case.